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're battling amazon and google and sony and apple all of whom have different solutions that don't involve cable or the cable subscription fees to offer over the top television on any kind of screen, whether it's a smart phone, a tablet or whatever. >> and you're going to see a lot of frowns on the cable industry executives later this year when apple comes out with a user-friendly device that will be the replacement for the set-top box and the remote control. >> a lot of frowns on those shareholders of those cable stocks as well. speaking of competition, you mentioned netflix, we have to mention netflix, big disrupter not only the distribution side which it has been for years but also on content, new series house of cards all 13 yep soweds out on-line, is this a significant building risk? >> well, it certainly makes netflix look itself like a house of cards. because reid hastings is betting $100 million on this greek-- new content that he's creating. and this is just the first of many series that he's hoping will attract-- attract new subscribers. the real issue though with netflix is the costs
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